DHL Express, the world’s leading international express services provider, announced their exciting new title partnership with Lifesaving South Africa (LSA) earlier on Thursday.
Treble is thrilled to have facilitated this new partnership between LSA and DHL, which will see an elevated commitment to keeping South Africa’s beaches, swimming pools and inland waterways safe.
The partnership will cover three key areas, including Primary Partner to LSA’s voluntary duty lifeguards, Naming Rights to the National Championships and Presenting Partner rights for the national Watersmart water safety programme.
Treble’s valued relationship with LSA, as their exclusive commercial and marketing agency for several years, has seen immense growth within LSA’s voluntary community, while also taking LSA’s annual sporting event, the Lifesaving South Africa National Championships to greater heights.
DHL is no stranger to the greater lifesaving community, having sponsored Surf Lifesaving Australia and Surf Lifesaving New Zealand since 2003, where they feature prominently on the beaches, while working closely with them to deliver on their water safety objectives.
DHL Express’ VP Marketing for Sub Saharan Africa, Megan Collinicos, is excited by the prospect of this new partnership. “We are particularly delighted to be partnering with LSA, as this is a unique opportunity to demonstrate our organisational purpose of Connecting People & Improving Lives. DHL recognises the importance of LSA’s mission to save lives and build better communities, and we look forward to playing our part in delivering water safety for all,” Collinicos said.
LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety across all communities in South Africa. Every year, LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.
DHL’s investment into LSA’s Watersmart Programme will ensure the drowning prevention programme reaches over 400 schools per annum while creating employment for 50 facilitator lifeguards. DHL will also be delivering an innovative Watersmart digital hub that will increase the reach dramatically, to ensure that the messaging of water safety is delivered to all.
The partnership will see DHL featured prominently on beaches, at swimming pools and inland waterways across South Africa, and over 4000 lifeguards across 86 clubs will receive new DHL LSA duty kit. All Lifesaving clubs will also receive duty area equipment including “Lifeguards on Duty” banners and for the beach clubs, new “Swim between the flags” patrol equipment to demarcate the safe swim zones on the beach.