Treble at the 2015 Rugby World Cup
A letter from the Treble Group Managing Director, Kyle Nel.
I want to thank DHL for hosting Treble for the Rugby World Cup Semi-Finals and Final held in England. It was truly an amazing experience and privilege for us to partake in this unique experience.
After these 3 weeks in London, I wanted to share Selwyn and my Rugby World Cup experience. Overall there was outstanding attendance and massive TV audiences, confirming the Rugby World Cup as one of the major global sporting events.
Further observations were as follows: absolutely amazing operational delivery of the event; as well as simple but innovative sponsorship activations. The likes of DHL, MasterCard and Coca Cola had secured promotional space just outside Twickenham and cleverly engaged with the supporters to communicate their marketing position around their Rugby World Cup sponsorship.
On the hospitality front, the major Rugby World Cup sponsors all had great corporate hospitality set up within the stadium, where the client experience was first class with current and top VIP guests, such as; Warren Gatland, Gus Pichot, Schalk Britz (on match day), Williams and Nathan Sharpe, mingling and engaging with clients. The inner sanctum banter and stories from the Welsh, Argentina, Springboks, Australia and New Zealand camps, added to the clients appreciation, respect and understanding of each match.
Selwyn and I were fortunate to be invited by Andrew Burton, CEO of Rugby World Cup Travel and Hospitality, to experience their platinum hospitality solution. This was an amazing facility set up just metres away from Twickenham Stadium, within the precinct.
Named the Twickenham Pavilion, it is a double storey 3000 pax facility with amazing visuals, silver service, interactive areas, entertainment and world class Food and Beverage solution.
On entry, we were greeted by artists top to toe in rugby kit from the William Webb Ellis era, passing old leather rugby balls around to the guests all the way to the front entrance. On walking through the hall we were totally surrounded by big screens with footage and sound of the Rugby World Cup.
Ushered to our table on the upper tier and could look down on the hive of activity below. Amazing!
And then there was rugby! Simple pre match entertainment did not take away from the quality of the rugby played. Both the Semi-Finals and Final matches provided an unforgettable experience. The atmosphere in the stadium, and again the quality of sport, where oppositions sit side by side screaming for their teams and enjoying a beer together afterwards. Quality all around.
Bring on Super Rugby, the Rugby Championship and Rugby World Cup 2019!