The Treble Team is proud to announce that Prescient remains firmly committed to the eagerly anticipated 2021 Prescient Freedom Paddle, which is set to take place later this month on Freedom Day (27 April).
Now in its fourth year the Treble-owned property, in which sponsorship, event management, marketing and operations of the Prescient Freedom Paddle are fully managed by our award-winning team, sees competitors paddling 27kms around the iconic Robben Island – a symbol of South Africa’s triumph of democracy and freedom.
We are excited that this partnership, which was exclusively brokered by the Treble Group in 2020, has seen us being awarded the added value of a leveraging budget to deliver the sponsorship and association with the Prescient Freedom Paddle brand.
This includes delivering world-class brand activations for Prescient that will serve to enhance their client’s experience on event day, while also working with traditional media services to champion the Prescient brand within the competitive paddling arena.
“After the immense success of the event in 2020 after a postponement from April to October in 2020 and the inclement weather on the day, which resulted in a 5-hour delay in the start paddle race. Approximately 250 paddlers were in their surfskis at the start line. At Prescient, we resonate with the paddler’s perseverance and commitment for success,” said Wisahl Ganief, Head of Marketing at Prescient.
Prescient’s core values align with the resilience and team comradery required for competitive paddling. Ultimately, Prescient is about partnerships, which has underpinned every aspect of their business since its humble beginnings over two decades ago.
While their global footprint has expanded, their focus remains as concentrated as ever: to deliver maximum value for their clients and leverage their expertise, experience and innovation to help secure the certainty of success their clients desire, even in uncertain times.