Newlands, Cape Town – The Castle Lager Incoming Test Series off last Saturday, June 10, 2017 at Loftus Versveld Rugby Stadium, where Springboks overthrew the French in an outstanding performance. It was a combination of Green, Gold and Yellow this past weekend as the South African Rugby Union welcomed MTN as the official new title sponsor to the Springboks.
Treble spearheaded the return on the Boktown with our partners Tsogo Sun, PostNet and Mango. With these industry leaders, we successfully activated Boktown at six venues across the country, delivering professional, carefully-crafted branding and staging solutions. The Supporters’ villages at Montecasino, Suncoast Casino, Goldfields Casino and Silverstar Casino offered Springbok fans various interactive activities for the young and grown-up alike, delectable food and beverage, as well as great competitions with awesome prizes. This included the PostNet Best Dressed competition that awarded fans who went to great lengths to wear Green and Gold!
We recently begun a collaboration with MyPlayers – the Rugby Players’ Organisation – to bring current rugby stars to join the magic at Boktown. Supporters were graced with the presence of contemporary players that included:
- Julian Redelinghuys, Emirates Lions
- Travis Ismael, Vodacom Blue Bulls
- Roelof Smit, Vodacom Blue Bulls
- Jamba Ulengo, Vodacom Blue Bulls
- Michael Claasens, CellC Sharks
- Cobus Reinach, CellC Sharks
- Tersius Maarman, Touch Down Griffons
- Martin Sithole, Touch Down Griffons
We look forward to continuing this great collaboration at future Boktowns. In addition to todays’ stars, Boktown was again joined by seasoned Legends from the SA Rugby Legends Association. It was an honour to host Gerrie Germishuys, Krynauw Otto, Tonderai Chavhanga and Eric Herbert. Supporters had an opportunity to meet and greet the legends and talk all things rugby!
Closer to the Springbok action, we activated the official Flag Bearers with Spur Sports, a division of Spur Steak Ranches. This was a bundle of success and smiles as we took the kids to Illinois Spur, Pretoria before they took to the Loftus Versveld field to welcome the Springboks to the start of the series. We are always delighted to work with the Spur Kids and be part of the official starting ceremonies.
Treble will continue to activate this coming weekend on June 17, when the Springbok take on France at Growthpoint Kings Park, Durban.