A First for DHL Lifesaving SA Champs

The 2022 DHL Lifesaving South Africa National Champs broke new ground this year with a dedicated daily live streaming broadcast that showcased the ultra-competitiveness of the sport and allowed even greater reach on a global scale.

With the Treble Group exclusively managing Lifesaving South Africa’s (LSA) communications solution, there was a notion of going one better at this year’s Champs by delivering the live stream to the digital media mix.

As Covid-19 created a new normal that saw key live events being played out in front of zero spectators, there has been a high demand for live streaming for family and friends to support their loved ones, while staying at home.

With a daily highlights package produced by White Hot Media already in place, which includes SuperSport inserts, the decision to go ‘live’ was inevitable – especially with the high-quality athletes that were on show at the DHL LSA National Champs.

White Hot Media delivered three to four-hour live daily crossings with expert commentary from world surf ski paddler Dawid Mocke, renowned SuperSport presenter Dave McLeod, and LSA commentator Stanford Slabbert. which gave viewers a birds-eye view of the big finals of the premier events that happened on Kings Beach and Newton Park Pool in Gqeberha.

The results were remarkable, and the Treble team is delighted to share that as of 29 March, over 23 000 views with a total of 2 500 hours viewed with a reach of 145 000 impressions have already been recorded.

Across LSA’s social media channels, there has been positive feedback from lifesaving fans – and sports fans alike – who have enjoyed tuning into the livestreams from around the world. Their enthusiasm is reflected in the positive numbers on Facebook Live with over 26 500 views and 14 900 viewers.

Audiences from the United Kingdom, United States, Australia, and Germany tuned in daily, and the content can be rewatched at any time on LSA’s official YouTube channel.

This is invaluable exposure for the lifesaving sport in general and shows the added value that live streaming brings to the table in ensuring your brand reaches a wider digital audience that transcends traditional boundaries.

DHL Lifesaving South African Championships to heat up Gqeberha

The 2022 DHL Lifesaving South African Championships will take place from 20-26 March in Gqeberha, home of action and adventure sports.

With more than 1500 of the country’s lifesaving specialists competing in the surf and sand at Kings Beach, and at the pool events at Newton Park Swimming Pool, the Championships draws families from across the country in a celebration and culmination of the Lifesaving season.

The LSA Federation’s executives Craig van Rooyen (LSA Director of Sport) and Helen Herbert (LSA General Manager) together with the Nelson Mandela Bay Municipality; and Lifesaving SA’s sponsors and partners, DHL, Treble Group, National Lotteries Commission, Department of Sport and Recreation and the Princess Charlene of Monaco Foundation SA, collectively have worked to ensure that all the championship events – both surf and pool – go ahead safely.

It will be the first time since March 2019 that the seven-day event will take place on its usual date, which occurs during the school holidays to accommodate the Junior and Nipper divisions. There were no spectators permitted last October at the 2021 Championships, but for the first time since 2019 a limited number of fans – in accordance with Government Gazetted regulations – will be allowed to cheer on their lifesaving heroes.

The competition will be tightly contested with several of LSA’s top athletes, who were part of the Proteas squad that were recently crowned as African champions at the 2022 Lifesaving Africa Championships held in February in Egypt, all in action at King’s Beach.

The bulk of the youthful LSA national squad will also gain much-needed competition with the ILS World Championships looming later this year in Italy. With a relatively inexperienced team, South Africa dominated the water events and was the main catalyst in the Proteas finishing the event in Egypt as champions of Africa, which bodes well for LSA’s high performance athletes in Italy and perhaps there may be one or two new members in that squad following the DHL Lifesaving Championships in Gqeberha.

Apart from the high-performance surf squad and elite pool squad on display at the DHL Lifesaving South African Championships, there will be stiff competition in the tightly contested Senior division, with Clifton Lifesaving Club out to defend their Senior title and further strengthen their dominance in the Junior division.

Last year’s overall champions – Gqeberha’s very own Summerstrand Lifesaving Club – will be a tough act to follow with the club’s powerful Nippers squad that completely dominated their division and will be looking to maintain their strong depth of talent, and grip on proceedings. The Nippers crushed the opposition in the surf and pool, scoring more than double the next best in totalling 710 points in the surf and 611 in the pool in the most comprehensive and complete collective display ever seen at the DHL Lifesaving South African Championships.

The absence of many KZN stars in 2021 due to Covid restrictions impacted on the overall club performance, with the KZN clubs of Durban Surf, Marine and Umhlanga finishing outside the top three. However, with the World Champs in Italy in October, the stakes will be high with several big KZN stars returning and the level of competition on display will be one of the major highlights come 20 March in Gqeberha.

Programme of Events:

20 March: Masters Surf Competition (Kings Beach)

21 March: Opening Ceremony (Kings Beach)

21 March: Masters Pool Competition (Newton Park Pool)

21 March – 23 March: Nipper Surf Competition (Kings Beach)

21 March – 23 March: Juniors and Seniors Pool Competition (Newton Park Pool)

24 March – 26 March: Nipper Pool Competition (Newton Park Pool)

24 March – 26 March: Junior and Senior Surf Competition (Kings Beach)

24 March – 26 March: Surf Boat Competition (Kings Beach)

For more information visit

Exciting Times for DHL Lifesaving SA Sport  

A youthful Lifesaving South Africa national squad with little international experience showed their class in the water to claim first place overall and pip their Egyptian hosts at the 2022 Lifesaving Africa Championships held in February in Alexandra, Egypt.

The championship event was preceded by the second African Drowning Prevention Conference, as the Egyptian Diving and Lifesaving Federation (EDLF) welcomed its African counterparts under the slogan: ‘Africa United to Stop Drowning’.

With a relatively inexperienced squad the South Africa team dominated the water events, which played a major role in the Proteas finishing the championships with a combined total of 500 points. Hosts Egypt finished second on 468 points and Morocco claimed the bronze spot with 410 points.

The valuable international experience gained from their successful exploits in Egypt will serve this young South African squad well as they look to compete in future events. On a national scale, though, this will add an extra layer of competitiveness when the DHL Lifesaving SA National Champs takes place next month at King’s Beach in Gqberha.

Although a short turnaround since last year’s championships, which happened a few months ago in October, the standard of competition among the competing clubs will be one of the highlights of the annual event as the members of the youthful South Africa squad will be up against several of the streetwise seniors who did not compete in Egypt.

The Treble team look forward to being part of the action on the beach next month, where we will be leveraging DHL’s sponsorship of Lifesaving South Africa by managing a full branding strategy and event production solution for the entire event.

This also includes producing an exclusive print, digital and broadcast media package that will cover all the action, results, and drama of the DHL Lifesaving SA National Champs.

LSA welcomes Treble as its official media partner

The Treble Group and Lifesaving South Africa’s (LSA) long-standing commercial and marketing partnership has broken new ground with the announcement that Treble is now LSA’s official media partner going forward.

This new development will see Treble managing LSA’s social media platforms, while also implementing a communication strategy that will be to the benefit of all Lifesaving clubs across South Africa with the key objective to create a culture that will allow the clubs to work together.

The five areas of collective vision that Treble aim to communicate on LSA’s behalf through its various media channels are:

  • The promotion of the sport, including the LSA National Club and Provincial Championships, and a healthy active lifestyle.
  • Promoting the contribution of LSA to South Africa’s beaches, waterways and public swimming pools, while also focusing on young South Africans who sacrifice their weekends and holidays for their fellow citizens and play a crucial role in the prevention of drowning.
  • LSA’s important contribution to job creation in South Africa and the life skills development through its training programmes, which the lifeguards take with them for the rest of their lives.
  • The major contribution that LSA’s services bring to the hospitality and tourism sector, while also playing an integral role in maintaining a high standard of safety in the various municipalities around the country.
  • And most importantly, focusing on youth development initiatives such as Water Safety and the prevention of drowning through our Watersmart Programme.

Treble MD Kyle Nel welcomes the new agreement: “We have always been proud to be associated with Lifesaving South Africa and look forward to building on our strong relationship as we look ahead to a more inclusive digital solution that creates more awareness around water safety and showcases every aspect of LSA as an organisation that massively contributes to saving lives in South Africa.”

Mr Dhaya Sewduth, President (voluntary) of Lifesaving South Africa, added: ”It would be great to showcase the contribution that young members of the movement make by sacrificing their time in a humanitarian effort. The role of our members in service to fellow humanity distinguishes our sports federation from any other sports code. We are about service to our communities before we play sport.

“Furthermore , we endeavour to leverage all social media platforms to mobilize awareness to the recently adopted United Nations (UN) resolution on Drowning Prevention, which will be officially recognised for the first time ever on 25 July 2021,” Sewduth concluded.

Treble welcomes Wimpy’s LSA Sponsorship renewal

The Treble team is delighted to announce that Wimpy has renewed its existing partnership as national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy will continue to partner with LSA to assist the lifesaving family in saving lives.

The Treble Group, which facilitated the initial partnership in 2019 between LSA and Wimpy, played an integral role in the renewal process. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength: “I am very excited about building on this existing relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.

“Wimpy epitomises these values by focusing on bringing families together, while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. The renewal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa, and while the COVID-19 pandemic has come with its unprecedented challenges, this partnership serves as an acknowledgement of the selfless work done by the lifesaving volunteers. I wish both LSA and Wimpy every success in this continued partnership,” added Nel.

Wimpy’s sponsorship renewal sees their famous and well-loved brand continuing to support the three main pillars of Lifesaving South Africa, voluntary water safety, the Watersmart education program and Lifesaving SA Champs, which is expected to take place from 2-9 October in Gqeberha, formerly known as Port Elizabeth.

There will also be a greater reach for learners with LSA’s school Watersmart Program, which is vital in creating awareness amongst the youth around water safety to reduce drowning in South Africa and one of LSA’s most important objectives in ensuring South Africa’s beautiful coastlines, inland waterways and public swimming areas are safe for all South Africans.

“As a family brand, Wimpy is committed to ensuring that special memories created amongst families across South African beaches are happy and safe memories, under the caring eye of our volunteer lifeguards. By also partnering with the Watersmart education programme, it ensures the communities we serve, are better informed and skilled as to how to interact with water allowing for the creation of greater happy moments,” said Jacques Cronje, Marketing Manager, Famous Brands.

“Lifesaving South Africa welcomes the renewal of the relationship with Wimpy in our efforts to prevent drowning.  The brands of Lifesaving SA and Wimpy are synonymous with family and healthy and safe recreation. Our core mission is to channel massive efforts of energy to ensure that our young nippers and micro nippers, at all of our voluntary clubs, are taught to be water safe and competent in and around water bodies and to ensure they understand the risks and are able to mitigate those risks. Moving into the schools and communities, we view this partnership in taking our #WaterSmart campaign to greater scales to ensure that water safety reaches every vulnerable child and home,” said Dhaya Sewduth, Lifesaving South Africa President.

“While the COVID-19 pandemic has come with unprecedented challenges, this partnership serves as an acknowledgement of the selfless work performed by the volunteer lifeguards and their ever-present vigilance and watchfulness, so that one’s guard is not dropped. We are confident that the partnership with Wimpy will go a long way in promoting a safe, healthy and exciting lifestyle. For that we are grateful for the Wimpy sponsorship,” he concluded.

Treble and Lifesaving South Africa welcomes the ongoing support from Wimpy – a well-loved family brand that shares our passion for water safety to keep all communities in South Africa safe.

Highlighting the Importance of Water Safety in SA

*Featured column in the editorial section of the Cape Times, published on 24 January 2020

Very little has stirred my emotions this week quite like reading eye-witness accounts about Parktown Boys High pupil Enoch Mpianzi’s final moments before he drowned during a water activity at the Nyati Bush and River Break lodge as part of the school’s Grade 8 orientation camp.

I don’t have an adjective that could describe that there was no school teacher present observing the exercise and ensuring each pupil’s safety.

The Mpianzi family will act against the school, but it won’t bring back their son. This was a fatality that should never have happened and it also highlighted the importance of Drowning Prevention Programmes and the #WaterSmart Programme introduced by Lifesaving South Africa a few years ago.

Enoch’s tragedy was a combination of so many things, with gross negligence from the school’s leadership top of the list.

If every school is forced to follow the #Watersmart Programme and also be accountable to the basic principles of water safety, such as the wearing of life jackets when in dangerous river waters, then we would not be in tears and engulfed with such sadness about a youngster like Enoch Mpianzi.

I have been fortunate to report on Lifesaving South Africa, as a sporting federation and also as a service provider to the safety of people when it comes to water activity at public pools, rivers and the sea.

I know just how much effort goes into the social dynamic of Lifesaving South Africa and I also know just what a battle it has been to source sponsorships for the federation. The Treble Group, as the commercial partner, facilitated a first ever three-year sponsorship for Lifesaving South Africa, through its Managing Director Kyle Nel.

It was history-making in South African sport because of just how much emphasis was placed on water safety and drowning prevention.

The Treble Group and Lifesaving South Africa’s leadership, in partnership with General Tire, committed to making South Africa’s waters a safer place, but it needs constant investment from sponsors and government to fund the federation, whose lifesaving volunteers total in excess of 7000.

The sponsorship is finished this year, with General Tire having taken another sponsorship direction and I can only implore corporate South Africa to invest in a federation that is so much greater than a sporting one.

Lifesaving South Africa has some wonderful athletes, but the essence of the federation is that it is the leading authority on water education and water safety.

The recently elected president of Lifesaving South Africa Dhaya Sewduth detailed that the federation’s volunteers contributed over 130 000 hours annually, which translates into R11.9 million rand when calculated at a standard hourly rate of R80.75. This is a service that local governments, tourism industries and hospitality don’t pay for. Surely, they should, as this would allow for the federation to do so much more in increasing lifesavers, rewarding them financially and also creating ongoing school water-safety education programmes and practical education workshops.

Lifesaving South Africa has performed over 129 000 rescues to date and certifies over 1000 potential trained lifeguards annually. These should be translated into jobs and not just a volunteer service.

Lifesaving South Africa’s Watersmart programmer, presented to Grade 4-6 students as part of the Life Skills Orientation in the National Curriculum needs funding to be expanded. To date it has reached 85 000 learners in 250 schools. Sponsors General Tire, Wimpy SA and the Princess Charlene Foundation SA have contributed to the costs, but it requires so much more financial support from local governments.

The city of Durban, in October 2019, hosted the World Conference on Drowning Prevention, which was attended by 600 delegates from 64 countries. In summary the message was that drownings are preventable, and this has never been more illustrated than with young Enoch Mpianzi.

Had the proper water safety guidelines been in place, Enoch and his school colleagues would not have been in danger. Drownings are the cause of the greatest number of deaths among our youth.

It requires on-going education, practical implementation and financial resource for Lifesaving South Africa to get to every youngster in this country. My plea is for corporate South Africa and local government to put their money where their hearts surely have to be when it comes to the water safety of our children.

And my sincerest condolences to the Mpianzi family at this most awful of time.

Wimpy partners with Lifesaving South Africa to save lives

Treble Group is happy to announce Wimpy as a new national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy identified the opportunity to partner with LSA to assist the lifesaving community to save lives.

Treble is proud to have facilitated the sponsorship between LSA and Wimpy. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength. “I am very excited about this relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.”

“Wimpy epitomises these values by focusing on bringing families together while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. I wish both LSA and Wimpy every success in this new and exciting venture,” added Nel.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

“As a first-time sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. As a brand that’s centred around family and creating moments worth sharing, Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.

The sponsorship deal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa. “It is really fantastic that Wimpy has chosen to partner with LSA to save lives and prevent drowning. This partnership serves as an acknowledgement of the selfless work done by our volunteer lifeguards and will assist with improving the service currently provided. The sponsorship also means we will be able to reach more learners with our school Watersmart programme, which is vital if we want to reduce drowning in South Africa,” said Dylan Tommy, LSA President.

Wimpy has come on board in their first year to support LSA across their three main areas of operations:

  1. Associate Partner to LSA Duty Squads
  2. Associate Partner to the South African Lifesaving Championships
  3. Presenting Partner to LSA Schools Watersmart Programme

In addition, Wimpy has identified regional areas where retail stores will support the local lifesaving club members on a local level.

Lifesaving South Africa welcomes Wimpy; a well-loved family brand that shares our passion for water safety to keep communities in South Africa safe.

General Tire sponsorship of Lifesaving South Africa catches award-winning attention

Sandton, Johannesburg – The Sport Industry Group shortlisted the General Tire sponsorship of Lifesaving South Africa for “Best New Sponsorship” at the 2018 Sport Industry Awards. Treble Group, the exclusive commercial and marketing agents of the sponsorship, partnered General Tire with Lifesaving South Africa in November 2016 in a joint effort to promote safety on the road and safety in the water. We are exceptionally proud of the achievement and with the awareness that the sponsorship has brought to lifesaving in our country.

The marketing campaign takes advantage of Treble’s 360° approach and unites General Tire and LSA’s shared vision of adventure, sport and safety. Covering three key areas, namely, community service, lifesaving as a sport and drowning prevention education, our marketing solution raises awareness with a comprehensive branding and communications solution.

Community service

In the first year, Treble made sure that all 86 lifesaving clubs in South Africa received duty branding, with all 4,500 active lifeguards receiving fully-branded duty kit. LSA was proud to carry the General Tire brand on all designs, emphasising the team effort between the two organisations. We also managed the GT LSA Duty Calls social media competition, which successfully encouraged lifesaving clubs and their local communities to promote the sponsorship across a wide variety of platforms.

Lifesaving as a sport

In March 2017, General Tire stepped up as the title sponsor to the Lifesaving SA Surf National Championships, in Cape Town for the Junior/Senior age categories and in Port Elizabeth for the Nipper age category. Through an ongoing, innovative media campaign, Treble crafted all editorial content in-house and ensured constant media engagement and awareness in print, digital media and television. This included the introduction “Lifesaving” as a unique sporting category on the Sport24 website and network of media, complete with General Tire branding on the web page. The event also received coverage on SuperSport with two 26-minute segments on SS Showcase and SS Catch-up.

Drowning prevention education

General Tire also sponsored LSA’s Schools Watersmart Programme, a CSI programme that aims to enrich the drowning prevention portion of South Africa’s national curriculum. General Tire and LSA take education around drowning prevention to the next level with interactive talks and workshops, and excursions to the beach, where learners get to witness lifesavers in action. The programme has trained 48 facilitators throughout South Africa, who, in turn, reached over 17,000 learners in 2017. This does not include the number of learners affected by 15,000 posters and flyers distributed at school outreaches and social events.


Since the inception of the sponsorship in January 2017, lifesaving in South Africa has grown form strength to strength and the awareness of the General Tire brand has become synonymous with lifesaving. We are holding thumbs for General Tire and Lifesaving South Africa for the Sport Industry Awards in May 2018.

General Tire and Lifesaving South Africa partner to promote water safety across South Africa

CAPE TOWN, South Africa, 20 December 2016 – We are proud to announce that the General Tire brand is officially the new title sponsor to Lifesaving South Africa (LSA). The General Tire brand is a brand of Continental Tyre South Africa. In line with the Continental Tyre South Africa road safety ‘Vision Zero’ initiative, General Tire identified the opportunity to partner with LSA to not only keep you safe on the roads but to keep you safe when you are at the beach, swimming pools or at a dam. The General Tire motto is “Anywhere is Possible,” enabling customers to enjoy their journeys and adventures. Keeping you Safe on the Road and on the Beach!

LSA is a service and sporting organisation that is committed to providing lifeguarding services and to help the development of aquatic skills to all communities of South Africa. LSA equips thousands of lifeguards with the skills needed to protect South African beaches and inland swimming areas to create safe havens for tourists and communities.

During the peak season, between December and January, South Africa experiences a high rate of drownings and road accidents. The General Tire and LSA partnership is the perfect blend of both environments, illustrating the importance of promoting safety on the road and safety on the beach.

“General Tire is proud to be associated with LSA. General Tire is committed to making a difference and partnering not only with LSA, but making a difference to all the voluntary lifeguards who contribute to the safety of the South African public,” said Niel Langner, CTSA Marketing Manager.

General Tire has come on board to support LSA across their three main areas of operations:

  1. Naming Rights Partner to both Senior and Nipper National Championships
  2. Primary Partner to LSA Duty Squads
  3. Presenting Partner to LSA Schools Water Safety Programme

Niel Langner stated, “We are both proud and excited about this opportunity to partner with LSA. We have made an initial 3-year commitment and look forward to working with lifeguards, clubs and LSA to build our profile and association with this great South African organisation and the public who enjoy the benefits of the service that LSA provides.”

“We appreciate and understand the difference this sponsorship will make to Lifesaving South Africa. We are very aware of the tough economic climate and to have an international brand like General Tire come on board to support LSA is greatly appreciated. We are committed to working closely with the General Tire team to ensure that both our and their objectives are met as we move forward together,” said Dylan Tommy, LSA President.

Treble Group is proud to have facilitated this exciting partnership. The Treble team has a thorough understanding of the sport and service LSA provides and will work with General Tire and LSA to leverage and maximise the various elements that the sponsorship provides. In due course, working with LSA, more detailed information will be coming forth regarding the opportunities and benefits General Tire plans to initiate with LSA and its associated Club.