Spur gives the Springboks a new “taste for life”

The Treble Group is delighted to announce that Spur Steak Ranches, South Africa’s favourite restaurant, has joined forces with SA Rugby to become the Official Restaurant of the Springboks. The iconic brand has resumed its partnership, having agreed to a deal that will see the well-known restaurant chain partner with SA Rugby until the end of 2024.

Spur’s links with the Springboks stretch back to the 1990s and the brand has become synonymous with the famous green and gold.

From its humble beginnings 55 years ago, the Spur Corporation is now the proud home of several world-class restaurant brands and remains a cherished South African business that now has a footprint in international markets.

The new partnership was welcomed by Jurie Roux, CEO of SA Rugby: “If there was ever an iconic South African brand well-suited to the Springboks, it would most definitely be Spur. We are delighted to welcome back an old friend to the Springbok family – with the emphasis on families, which Spur plays an integral part in bringing together.

“We look forward to sharing the incredible journey the Springboks are on over the coming years and look forward to the great synergy between these two South African giants. The youth are important to the Springboks, and we have no doubt this partnership and brand association will win over the hearts and minds of the next generation, who love going to the Spur,” added Roux.

As a result of the partnership, Spur will enjoy exclusive rights to provide Spur-branded kit to all ball-retrievers at domestic Test matches, which will include the Castle Lager Incoming Series and the local Tests of the Castle Lager Rugby Championship, there will be additional player appearance privileges and exclusive rights to use intellectual property around the Springbok brand.

Vuyo Henda, Spur Corporation’s Chief Marketing Officer, said: “As a proudly South African brand, we are excited to partner with a world champion team. We recognise the power of sport in nation-building. For us, the Springboks are more than a rugby team, they are an inspiration and an emblem of national pride.

“Hence, we are thrilled to build on our relationship with SA Rugby and to leverage what Spur brings to the table as a home away from home for families. Children love coming to our restaurants to enjoy the fun-filled activities we offer, while their parents can enjoy watching the Springboks and share in the joy with their fellow South Africans.”

The Spur Group has a portfolio of brands with franchisees trading in over 600 outlets across South Africa, the rest of Africa, Mauritius, and the Middle East.

For more information, please contact Moshe Apleni on [email protected] or visit www.spursteakranches.com.

New Season Starts for DHL Stormers

The Treble Group is looking forward to the new season as the DHL Stadium prepares to welcome unlimited fans to the iconic stadium that was built for the 2010 FIFA World Cup.

Due to the Justin Bieber Concert being cancelled, the DHL Stormers have been afforded the privilege to thank their faithful fans for all their support during last season’s championship-winning campaign. The Treble Group has been at the forefront of this and we are proud to exclusively manage all the bars at DHL Stadium.

Our award-winning team will once again ensure there are world-class activations and other exciting fan engagements in and around the DHL Stadium, while our eventing team will keep the DHL Faithful refreshed with a wide range of beers and non-alcoholic refreshments.

The Treble Team wishes the DHL Stormers the very best as they defend their Vodacom United Rugby Championship and we look forward to ensuring the fans are once entertained not just ion the field, but off it.

 

 

 

Treble Ready to Ignite World Cup Sevens

As the threat of COVID-19 has wavered we have seen the welcome return of fans to stadiums across South Africa, and DHL Stadium has been at the forefront of this return to normality. The DHL Stormers treated The Faithful to a first ever Vodacom United Rugby Championship title in what was a dramatic run to the grand final.

The Springboks then gave Capetonians the moment they had been waiting for as they welcomed the world champions Boks, who took on Wales in the deciding third Test. Over 51 000 fans were treated to a great spectacle and our world-class bar solution ensured that every single patron was seamlessly and successfully refreshed in every corner of DHL Stadium.

The Treble Group has been at the forefront of this and we are proud to exclusively manage all the bars at DHL Stadium. Since 2015, our operations team has successfully delivered an unmatched beverage solution for the popular HSBC World Sevens Series. This has seen Treble consistently delivering refreshments for over 100 000 rugby supporters over a single weekend, every year, since the Mother City was chosen to host the South African leg of the HSBC World Sevens Series.

We continue our valued partnership with our nation’s top brewmasters, South African Breweries, to deliver rugby’s staple refreshment at DHL Stadium. As always, SAB’s finest beer brands will keep fans topped up with their favourite brew.

We now look forward to igniting DHL Stadium’s bars for the upcoming World Rugby Sevens World Cup in just over a week’s time. Our operations team have been working around the clock to ensure the very best in food and beverage are on offer to ensure our passionate rugby fans are royally treated.

It’s been nearly three years since Treble Group delivered a world-class food & beverage solution at the Cape Town leg of the HSBC World Sevens Series – a favourite amongst the fans and arguably the best live sporting event on the planet.

Treble Group is extremely honoured to now be part of Sevens World Cup history, and we look forward to once again delivering an unmatched food and beverage solution, as our energetic ground staff make sure that everyone at DHL Stadium remains satisfied and hydrated with an exciting and wide range of local food and drink options.

Fans are Back!

It’s great to see the fans are back. Sports events have returned to normal and we have some exciting opportunities!

Treble thrilled by opening up of stadiums

More tickets to the Springboks’ six home Tests – starting with the Castle Lager Incoming Series against Wales next month – will be released following the news that more COVID restrictions have been lifted in South Africa.

South Africans welcomed the good news that the Government had gazetted new regulations that included the dropping of limits on both indoor and outdoor gatherings, which means rugby stadiums can now sell all available tickets instead of the only 50% capacity that had been permitted.

The response from fans was instant, with the first match expected to feature a full stadium in more than two years set to be Saturday’s Carling Currie Cup final in Kimberley, where Windhoek Draught Griquas host the Airlink Pumas from 15h00.

“It feels like we’ve been set free,” said Jurie Roux, CEO of SA Rugby. “Certainly an additional 80 000-plus tickets for major rugby events have gone into the market today.

“The news comes just in time for the Carling Currie Cup final and the three Springbok Tests against Wales next month.

“We saw the massive appetite for returning to live sporting events with the playoffs in the Vodacom United Rugby Championship in Cape Town and Pretoria in the last few weeks and, as a sport, we are delighted with the news that we are moving back to normal.

“Our loyal fans have not been able to see the Springboks play in South Africa for almost three years, and we are expecting them to arrive in droves for the Tests against Wales in Pretoria, Bloemfontein and Cape Town next month.”

As part of the lifting of the regulations, South Africans are also no longer expected to wear masks indoors, while mask wearing and presentation of vaccine certificates or negative COVID tests are no longer mandatory to enter any venues.

“Even though the restrictions have been lifted, we would still like to urge everyone who attend matches and events to keep their own personal safety, and those around them, in mind when entering venues and take the necessary precautionary steps, and we would also like to strongly encourage vulnerable people and those with underlying medical conditions to take appropriate health precautions,” added Roux.

Information on tickets to the Springboks’ home Tests can be found here, while tickets to the Rugby World Cup Sevens in Cape Town in September are available here.

HSBC Cape Town Sevens back with a bang in December

The ever-popular HSBC Cape Town Sevens will return to the Mother City on the weekend of 9-11 December this year, when the best men’s and women’s sevens teams in the world will return to the DHL Stadium for the first time since 2019.

The 2023 HSBC World Rugby Sevens Series schedule was announced on Tuesday, with 11 men’s tournaments – four of which will be standalone events – while all seven women’s events will be played alongside the men.

Both the Springbok Sevens and Springbok Women’s Sevens teams will be playing in Cape Town in December, with another sell-out crowd anticipated, while there is also a return to Hamilton in New Zealand and Sydney in Australia early next year.

“After missing out in the last three years, we are thrilled to see the HSBC Cape Town Sevens back on the schedule, and combined with the Rugby World Cup Sevens in September, it means local rugby fans will have another opportunity to experience some of the best entertainment available on the global rugby calendar,” said Jurie Roux, CEO of SA Rugby.

“Ever since we first hosted the South African leg of the World Series in Cape Town, it has become one of the most popular events, not only for supporters, but for the participating teams again, and we can’t wait to welcome them back to the Mother City in the summer.

“It’s great for the game to be returning to some form of normality after a few seasons of disruption, and after playing 14 consecutive World Series tournaments abroad since Cape Town in 2019, we know our players are looking forward to playing in front of their families, friends and fans yet again.”

Ticket information for the HSBC Cape Town Sevens will be released in due course.

The 2023 season will start in Hong Kong in November, but only with men’s teams, with a return to the Chinese city in March 2023, where both men and women will compete. Vancouver will also be a combined event in 2023, meaning that the traditional women’s tournament in Langford, Canada falls away.

Los Angeles (February), Singapore (April) and London (May) will be the remaining standalone tournaments for men, with the latter closing out the 2023 season.

Olympic qualification will be pretty much on top of anyone’s agenda during the season with the top four women’s and men’s teams in 2023 World Series securing their tickets to Paris 2024.

The HSBC World Rugby Sevens Series schedule for the 2023 season:

4-6 November 2022: Hong Kong (men only)

2-3 December 2022: Dubai (combined)

9-11 December 2022: Cape Town (combined)

21-22 January 2023: Hamilton (combined)

27-29 January 2023: Sydney (combined)

25-26 February 2023: Los Angeles (men only)

3-5 March 2023: Vancouver (combined)

31 March-2 April 2023: Hong Kong (combined)

8-9 April 2023: Singapore (men only)

12-14 May 2023: Toulouse (combined)

22-21 May 2023: London (men only)

 

Issued by SA Rugby Communications

Catch the Prescient Freedom Paddle on SuperSport

Don’t forget to catch SuperSport’s screening of the 2022 Prescient Freedom Paddle on DSTV Channel 206 this evening at 6pm, with repeats running till 14 June. The Treble Group is delighted to see this great and ever-growing event premiering on SuperSport for the very first time since its inception in 2018.

Now in its fifth year the Treble-owned property, in which sponsorship, event management, marketing and operations of the Surfski event are fully managed by our award-winning team, sees competitors paddling 27kms around the iconic Robben Island – a symbol of South Africa’s miraculous journey to democracy and freedom.

Always seeking to raise the bar with every passing year, the Treble Group, along with the organisers and sponsors, endeavoured to expand the event and make it even more accessible to a wide variety of ocean paddle crafts, while promoting shorter alternatives for the less skilled and novice paddlers.

That desire to raise the bar has resulted in an even bigger push to embrace the digital changes in how content is viewed on multiple devices. Along with a dedicated highlights insert on SuperSport, expertly delivered by White Hot Media, there was a live streaming of the main contenders on event day to showcase Surfski paddling and promote the beauty of Cape Town’s unique coastline, while honouring Nelson Mandela’s long struggle and triumph to freedom.

WATCH: The Prescient Freedom Paddle SuperSport teaser.

Welcome Back!

The Treble Group welcomes the return of a familiar face in Vincent Heyns who joins our team in a new Account Manager role. ‘Vinny’ is well known in the corridors of the Treble offices as he spent several years at the company, growing from an intern to fast becoming an asset to the Treble Team.

With a strong skillset rooted in Sports Marketing, Sponsorship, and Event Management, Vincent worked on high profile accounts at Treble, such as the Springbok Supporters’ Club, Boktown, Club Newlands, and the Discovery Big Walk.

His pathway in the industry led him to the City of Gold, where he worked for Openfield Marketing in Johannesburg. A rewarding experience where he was part of the Account Management of Vodacom’s rugby sponsorship of the highly popular Super Rugby competition.

His time in Jozi saw him playing a role in several award-winning campaigns and it took him pitch-side to the electric atmosphere of the 2017 Super Rugby final between the Lions and the Crusaders at Ellis Park – and the rematch in the following year’s showpiece final in Christchurch, the untamed wildness of Leopard Creek – the most unique golf course on the planet, and the high-octane surrounds of Kyalami Racetrack.

A proud DHL Stormers and Western Province fan, Vincent has always had a long-standing love for rugby. From playing the game, to idolising his heroes from the Railway Stand, and later working with them, it’s no surprise that Vincent has forged a career in sport.

Vincent and his wife are embarking on their new journey together with the arrival of their first child, which balances perfectly with the new chapter in his career, as he grows into his new role and takes the next steps in his growth as a person, and a more importantly, a father.

Blending a vast knowledge of the sporting climate in South Africa, Vincent is an asset to our team as we look forward to new beginnings in the South African sporting landscape.

The Treble Group team wishes Vincent all the very best with his return to our offices in Newlands.

Prescient Freedom Paddle 2022 ready to make waves

On Freedom Day, 27 April, the cream of SA’s ocean paddlers will once again converge in Cape Town for the 2022 edition of the annual Prescient Freedom Paddle – a 27km race around the iconic Robben Island and Africa’s biggest ocean paddling event.

Since its inception in 2018, the circumnavigation of the island, which housed former President Nelson Mandela and many other political prisoners, has become an event in celebration of our nations’ freedom.

Always seeking to raise the bar with every passing year, the Treble Group, along with the organisers and sponsors, have boldly moved to make the event accessible to a wide variety of ocean paddle crafts, while promoting shorter alternatives for the less skilled and fit paddlers.

This iconic event provides a platform for people from all walks of life to engage with Nelson Mandela’s legacy, backed by the race’s loyal title sponsors, Prescient – a leading financial management & investment company based in Cape Town.

“As proud sponsor of the Prescient Freedom Paddle, we appreciate that paddlers are fastidious about details, from training to preparation and execution. Similarly, we at Prescient are meticulous in our methods, determined in our approach and steadfast in our commitment to growing and protecting our clients’ assets,”  says Willie Venter, Chief Executive Officer at Prescient. “Certainty comes from consistency, a trait we share with paddlers”.

The main event has been dominated by Hank McGregor, the 11-times world marathon champion, who has won the title three times in succession, and always against a field loaded with some of the world’s best exponents of surfski racing.

The same is true of the women’s division, and with South Africa currently boasting the surfski world champions in the senior, U23 and junior ranks, the racing for the women’s laurel’s will once again be a standout feature of the event.

To make the event as inclusive and accessible as possible, the organisers have retained the two shorter course distances and opened the event to a wide variety of different ocean paddle-powered craft for the 2022 edition. The traditional surfskis will be joined by stand-up paddle boarders, prone paddlers, ocean sculls and ocean kayaks.

“Any paddle powered craft that is seaworthy enough to complete the racecourse in a reasonable amount of time is eligible,” said event organisers Robin Tindall.

To get more paddlers involved in the milestone day, the event will once again offer a 15km and a novice-friendly 8km option to the day’s event programme.

“The response has been exciting,” said Tindall. “There has been great interest from younger paddlers who have come through surf lifesaving ranks, who aren’t up to the demands of the 27km race, but desperately want to be involved in this significant day.

While Prescient enters its third year in succession as the race’s title sponsor, its matched by a three-year commitment from the City of Cape Town to back the landmark event on Freedom Day.

“The City of Cape Town is proud to commemorate Freedom Day by hosting the annual Prescient Freedom Paddle,” said the City’s Mayoral Committee Member for Safety and Security JP Smith.

“This is a special day for many people in the country and as the City we are honoured to be associated with Prescient Freedom Paddle, which pays homage to the legacy of the heroes who made it possible for South Africans to have this democracy.

“It is also pleasing for us to welcome athletes and their families to the Mother City, and we hope they will use this opportunity enjoy the many attractions of Cape Town has on offer.”

Prominent steel and aluminium supplier Euro Steel has been part of the event since its inception, adding another key consistent support foundation to the event.

“It is significant that we have a legacy of loyal support from a number of well-known brands and businesses, helping us through the tough times of the past few years with loyalty and consistency,” said race director Robin Tindall. “The event would not be what it is today without the buy-in of Dunlop, Peninsula Beverages, Carbonology, Brian’s Kayaks, Mocke Paddling and Devils Peak,” he added.

WATCH: Robin Tindall and Richard Kohler run through all the details you need to know if you are competing in the 2022 edition of the Prescient Freedom Paddle.

A First for DHL Lifesaving SA Champs

The 2022 DHL Lifesaving South Africa National Champs broke new ground this year with a dedicated daily live streaming broadcast that showcased the ultra-competitiveness of the sport and allowed even greater reach on a global scale.

With the Treble Group exclusively managing Lifesaving South Africa’s (LSA) communications solution, there was a notion of going one better at this year’s Champs by delivering the live stream to the digital media mix.

As Covid-19 created a new normal that saw key live events being played out in front of zero spectators, there has been a high demand for live streaming for family and friends to support their loved ones, while staying at home.

With a daily highlights package produced by White Hot Media already in place, which includes SuperSport inserts, the decision to go ‘live’ was inevitable – especially with the high-quality athletes that were on show at the DHL LSA National Champs.

White Hot Media delivered three to four-hour live daily crossings with expert commentary from world surf ski paddler Dawid Mocke, renowned SuperSport presenter Dave McLeod, and LSA commentator Stanford Slabbert. which gave viewers a birds-eye view of the big finals of the premier events that happened on Kings Beach and Newton Park Pool in Gqeberha.

The results were remarkable, and the Treble team is delighted to share that as of 29 March, over 23 000 views with a total of 2 500 hours viewed with a reach of 145 000 impressions have already been recorded.

Across LSA’s social media channels, there has been positive feedback from lifesaving fans – and sports fans alike – who have enjoyed tuning into the livestreams from around the world. Their enthusiasm is reflected in the positive numbers on Facebook Live with over 26 500 views and 14 900 viewers.

Audiences from the United Kingdom, United States, Australia, and Germany tuned in daily, and the content can be rewatched at any time on LSA’s official YouTube channel.

This is invaluable exposure for the lifesaving sport in general and shows the added value that live streaming brings to the table in ensuring your brand reaches a wider digital audience that transcends traditional boundaries.