Don’t forget to catch SuperSport’s screening of the 2022 Prescient Freedom Paddle on DSTV Channel 206 this evening at 6pm, with repeats running till 14 June. The Treble Group is delighted to see this great and ever-growing event premiering on SuperSport for the very first time since its inception in 2018.
Now in its fifth year the Treble-owned property, in which sponsorship, event management, marketing and operations of the Surfski event are fully managed by our award-winning team, sees competitors paddling 27kms around the iconic Robben Island – a symbol of South Africa’s miraculous journey to democracy and freedom.
Always seeking to raise the bar with every passing year, the Treble Group, along with the organisers and sponsors, endeavoured to expand the event and make it even more accessible to a wide variety of ocean paddle crafts, while promoting shorter alternatives for the less skilled and novice paddlers.
That desire to raise the bar has resulted in an even bigger push to embrace the digital changes in how content is viewed on multiple devices. Along with a dedicated highlights insert on SuperSport, expertly delivered by White Hot Media, there was a live streaming of the main contenders on event day to showcase Surfski paddling and promote the beauty of Cape Town’s unique coastline, while honouring Nelson Mandela’s long struggle and triumph to freedom.
WATCH: The Prescient Freedom Paddle SuperSport teaser.