Treble delivers another world-class branding and media solution for the 2021 DHL Lifesaving SA Champs
It’s been a busy month for the Treble team as the DHL Lifesaving SA Champs took place at Kings Beach in October, after an 18-month hiatus due to Covid-19.
The event provided much-needed exposure for the Nelson Mandela Bay Municipality, as Gqeberha played host to some of the finest lifesaving talent in South Africa.
As the exclusive commercial and marketing agency to DHL Lifesaving South Africa, while also being the brand activation agency for DHL Express in Sub-Saharan Africa, Treble worked tirelessly to deliver a world-class event that had many challenges due to Covid-19 restrictions as per government-gazetted regulations.
With increased media exposure through Independent Media and Sport24’s online platforms, the flagship event has solidified its reputation as a major fixture on the South African sporting calendar.
A full branding solution, which included beach branding, inflatable competition arenas and a viewing tower, ensured the Treble team was crucial in delivering a successful event. This also included the development and management of all new DHL-branded duty and competition kit to all the lifesaving clubs across South Africa.
There was a well-crafted social media and communications content plan engaged with the clubs and lifesavers across all lifesaving platforms, and exclusive coverage in South Africa’s local newspapers and Sport24’s digital platforms, which promoted and showcased the event.
The third year since the reintroduction of surf boat racing, known as the Wimpy Surf Boat Shootout, has grown in popularity, and become one of the spectacular events at the DHL Lifesaving SA Champs. It’s one of the iconic lifesaving events with a rich heritage that has been in the wilderness for many decades, and the unwavering support from Wimpy will only see it growing from strength to strength.
Treble takes great pride in having facilitated in this new, recent partnership with DHL and delivered a professional sports event. The ability to leverage and maximise the various elements that the DHL sponsorship provides is crucial in promoting LSA’s message of water safety and drowning prevention, and we are excited to deliver even more in the future.
Treble MD, Kyle Nel, reiterated Treble’s commitment to DHL Lifesaving South Africa and ensuring this event remains a premier fixture in LSA’s sporting calendar. “We are proud to have staged and facilitated this excellent, world-class sporting event, and ensuring our clients project their objectives accordingly.”
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