The Treble Group and Lifesaving South Africa’s (LSA) long-standing commercial and marketing partnership has broken new ground with the announcement that Treble is now LSA’s official media partner going forward.
This new development will see Treble managing LSA’s social media platforms, while also implementing a communication strategy that will be to the benefit of all Lifesaving clubs across South Africa with the key objective to create a culture that will allow the clubs to work together.
The five areas of collective vision that Treble aim to communicate on LSA’s behalf through its various media channels are:
- The promotion of the sport, including the LSA National Club and Provincial Championships, and a healthy active lifestyle.
- Promoting the contribution of LSA to South Africa’s beaches, waterways and public swimming pools, while also focusing on young South Africans who sacrifice their weekends and holidays for their fellow citizens and play a crucial role in the prevention of drowning.
- LSA’s important contribution to job creation in South Africa and the life skills development through its training programmes, which the lifeguards take with them for the rest of their lives.
- The major contribution that LSA’s services bring to the hospitality and tourism sector, while also playing an integral role in maintaining a high standard of safety in the various municipalities around the country.
- And most importantly, focusing on youth development initiatives such as Water Safety and the prevention of drowning through our Watersmart Programme.
Treble MD Kyle Nel welcomes the new agreement: “We have always been proud to be associated with Lifesaving South Africa and look forward to building on our strong relationship as we look ahead to a more inclusive digital solution that creates more awareness around water safety and showcases every aspect of LSA as an organisation that massively contributes to saving lives in South Africa.”
Mr Dhaya Sewduth, President (voluntary) of Lifesaving South Africa, added: ”It would be great to showcase the contribution that young members of the movement make by sacrificing their time in a humanitarian effort. The role of our members in service to fellow humanity distinguishes our sports federation from any other sports code. We are about service to our communities before we play sport.
“Furthermore , we endeavour to leverage all social media platforms to mobilize awareness to the recently adopted United Nations (UN) resolution on Drowning Prevention, which will be officially recognised for the first time ever on 25 July 2021,” Sewduth concluded.