Richard Kohler prepares to depart for Ocean X kayak adventure from Cape Town to Brazil, solo and unsupported

This is a story about endurance, courage against the odds, and the indomitability of the human spirit. As the world shrinks and the opportunities for adventure diminish, it takes a man of unique vision to be the first person to paddle a kayak solo and unsupported, across the Southern Atlantic Ocean.

After becoming the first and only person to paddle solo the entire circumference of the South African coastline in 2012, Richard Kohler has been training for his next odyssey at a time when self-isolation is the norm. Ocean X is the ultimate solo mission, and after Covid delayed his departure in December 2020, the 52-year-old Capetonian is currently making final preparations and counting down the days to his departure from Cape Town to Salvador in Brazil, solo on a kayak.

“Osiyeza” will be Kohler’s home for the 60 to 80-day paddle, the name deriving from SA music legend, Johnny Clegg’s 1993 song “The Crossing,” the literal meaning “we are coming.” The song is about a dream that is within reach, the possibility to cross from darkness and suffering to prosperity and is a reminder to Richard that his dream is within his reach.

Kohler will be leaving from Granger Bay in Cape Town and will be looking for the weather window between 1 – 10 December for his departure. He will be the first person to attempt to paddle a custom kayak across the Southern Atlantic, 7000 km unsupported and alone.

Richard intends surviving his “Crossing” and not just to acquire bragging rights for the latest outlandish watersports adventure. He is motivated by raising funds for charity, Operation Smile, and partly to slake the kayaker’s innate lust to paddle across anything larger than a glass of water.



Sailing has always been in Kohler’s blood, beginning his journey at the age of six to later sailing at international level, including sailing in the 2007 Americas Cup campaign for South Africa aboard the Shosholoza. Sailing the equivalent of three times around the globe as a professional yachtsman, in 2012 Kohler became the first person to solo kayak around the entire South African coastline. Having been attacked by a shark during his last mission, having his kayak broken in half and all his equipment stolen, Richard has learnt the art of never giving up and nothing will stop this brave man from dipping his toes into the cold Atlantic Ocean yet again.

The Kayak
The remarkable aspect of this journey into the unknown is the vessel that will carry Kohler all the way to Brazil. An 8m paddling torpedo allows little leeway to move around after 15 hours and 100km of paddling every day, and every single inch of space needs to be utilised for optimal performance and comfort.

“The design brief was to keep it as close to a traditional Surfski but that it should include a sleeping area that can protect me from the uncompromising elements typical of being out at sea,” says Kohler.

The craft is constructed out of carbon fibre making it light and easier to manoeuvre. Kohler will also use a custom-made paddle which has a longer shaft and CS1 blade which is 260-270cm long to compensate for the width of the kayak.

“The kayak is 8m long and less than 1 meter at its maximum width. Considering an average shoulder width is around 50cm, it does not leave much room on the inside for me and my gear.” The cramped conditions are one of Kohler’s biggest challenges. Avoiding leg cramp and debilitating salt sores are daily requirements to ensure he remains at optimal levels to complete his task.

Power Up
From the outside there is a large array of solar panels with the two forward side panels to present better solar absorption of the sun for drinking water. Research indicates that having enough electrical power to make water is one of the highest priorities. In Kohler’s survival of this mammoth task that awaits him; water equals life.

Nutrition and Hydration
Kohler will need to stay hydrated and will consume at least 6 litres of water a day. He will consume mainly freeze-dried food with minimal carbohydrates. As a fat adapted athlete, he will get all his energy from healthy fats like Olive oil, nut butter and raw nuts and keeping his body in a state of Ketosis (fat burning).

Kohler will have no supporting safety boat and is expected to paddle an average of 15 hours per day. He will have to schedule time to eat, drink and rest to ensure his body receives enough nutrition and rest to recover from the physical exertion.

Kohler will depart Cape Town and head in a North Westerly direction, benefiting from the prevailing South Easterly wind off the Cape coast. He will then head in a Westerly direction once he is in line with Walvis Bay in Namibia. The wind will be behind him as he crosses the Atlantic and heads North of Rio to Salvador where he will complete his journey.

SMD Africa Marine is Richard’s on the water communication partners.

Richard’s Surfski will have the Thales Vessel LINK satellite communications device using the Iridium Certus network of satellites which can send and receive data. This will mean Richard will be able to send images, short videos, check the weather forecasts and emails daily.

Richard will also have an Iridium Handheld Satellite phone for voice calls and text in case of emergencies. SMD in partnership with the AST Group have sponsored the equipment and airtime for both units, bringing Richard’s adventure to life for supporters who can follow his progress on social media.

SMD in partnership with Sea of Solutions will provide several essential McMurdo safety devices including an Emergency Position Indicating Radio Beacon (EPIRB) and a Personal Locating Beacon (PLB) which are devices which when activated transmits your position and ID via satellite, and an Automatic Identification System Search and Rescue Transponder (AIS SART) and an Automatic Identification System Man Overboard (MOB) which are devices when activated transmits your position and ID via VHF and Radar frequencies that can be detected by all AIS equipped vessels within range.

Gerhard Moolman, CEO of ALTSA, and close friend of Richards is no stranger to the demands of the open ocean and is excited to sponsor Richard’s mammoth expedition. “ALTSA will cross oceans for their customers,” says Moolman, who holds the Guinness World Record for the longest distance on a Surfski. Almost 20 years ago, Moolman paddled 6,152km from Hout Bay in South Africa to Lamu in Kenya.

“From one adventurer to another I could identify with Richard’s dream, and we are proud to be a presenting partner and help in any way to support Richard’s dream,” he added.

Thank you to everyone who has supported and sponsored this adventure, ALTSA, SMD Africa Marine, Seaport Supply, Aerontec, Powersol, Sicomin, Highbury Media, Further Composites, Phil Southwell Designs, Victron Energy SA, Solbian, AST Group, McMurdo, Link Engineering, Cableman, Forever Fresh, Buttanut, Carb Smart, Revive.

Operation Smile
Operation Smile is a global surgical non-profit that improves the health and dignity of patients living with cleft lip and cleft palate in low- and middle-income countries. Since 1982, Operation Smile has been committed to providing patients with health that lasts through life-saving cleft surgeries and comprehensive care, helping them to better breathe, eat, speak and live lives of greater quality and confidence. Its training and education programs elevate safe surgical standards and strengthen a global network to reach more people earlier in their lives. Learn more at or by following @opsmilesa on social media.

For every R6,000 raised another child can receive a life-changing operation. Richard aims to raise over R100k for Operation Smile.

Ronel Visagie, Operation Smile’s Marketing Coordinator, said, “It is an honour to have someone like Richard Kohler choose Operation Smile as his beneficiary and take up such an enormous challenge, to help raise funds for kids and adults born with a cleft lip and palate – to help change lives; one smile at a time.’

Please consider donating to Operation Smile through the Givengain fundraiser:


Follow Richard Kohler’s Ocean X adventure:


Issued by Treble Group on behalf of Richard Kohler
For more information please contact
Carmen Taylor
Account Manager – Treble Group
[email protected]
082 5138921

Sports Sponsorship Activation – What you need to know

Entering a sports sponsorship is only the beginning to a multi-faceted and complex initiative. Brand exposure on its own won’t suffice, which means you must explore every avenue possible to amplify the sponsorship to its fullest: This is what’s called Sports Sponsorship Activation, writes Kelvin Adams.

Think of the analogy of a remote-controlled car. Without batteries, it’s no use to anyone. It’s an object that stands still. The batteries are what give that agency life, traction, and movement to be able to connect with your target audience in an effective way that will be remembered – especially in a positive and healthy environment like sport.

You may have signed a big team sponsorship or bought the exclusive rights to a major sport event, yet if you do not communicate your message correctly and bring that brand to life, it won’t get the exposure and recognition it duly deserves.

Social media has exploded and it’s a saturated marketplace with groups, pages, and private accounts flooding news feeds. You cannot only expect to be noticed in the maze of information that is social media. That’s why it’s important to energise your sponsorship through other channels of communication.

Sports Sponsorship Activations include all the means one can use to maximize the exposure of the sponsorship programme, which includes promotions, event activities, hospitalities, special events, licensing, PR activities in mass print and digital media and clever usage of social media marketing techniques. All of them can be clearly used both for B2C and B2B channels.

What are the key aspects when it comes to sports sponsorship activation?

Identify and define your primary objectives. It must be clear from the outset – whether it’s direct sales, more clicks and brand awareness. This is critical before you activate any campaign in whatever capacity it might be.

Once that has been established, a high-level detailed and effective plan will ensure your sponsorship gets the maximum impact in terms of marketing and commercial objectives.

To avoid any unfortunate outcomes or infringement of other rights holders, make sure all rights and permissions from the party you’re investing are in correctly place and legally aboard before embarking on a campaign or promotional activities.

  • Do you have the owner’s approval to use the team/athlete images for any promotional activities?
  • Will your agencies be allowed to run activities or organise an event that involve the team/athlete?
  • Are relevant permits in place when activating at a live event.
  • Will the team or location be available at the time you’d like to have them, and will they be willing to participate?
  • Can you use their merchandise?
  • Will you be able to have special guests at the event, location, or tournament, and if so, how many people can you host?

Once you’ve answered these and several other questions, it’s important to consider how many platforms and tools you can use to boost your sports sponsorship campaign, and how each of them might play an important role in the whole activation process. This is why it’s always advisable to speak to the experts.

If you want to talk more about Sports Sponsorship Activation, the Treble Team can assist your needs. With over 21 years of industry knowledge, together with key relationships with stakeholders and influencers within the sporting environment, we can shape, tackle, and strike a world-class commercial offering specific to your needs, with a team that will ensure your brand is brought alive.

Treble delivers another world-class branding and media solution for the 2021 DHL Lifesaving SA Champs

It’s been a busy month for the Treble team as the DHL Lifesaving SA Champs took place at Kings Beach in October, after an 18-month hiatus due to Covid-19.

The event provided much-needed exposure for the Nelson Mandela Bay Municipality, as Gqeberha played host to some of the finest lifesaving talent in South Africa.

As the exclusive commercial and marketing agency to DHL Lifesaving South Africa, while also being the brand activation agency for DHL Express in Sub-Saharan Africa, Treble worked tirelessly to deliver a world-class event that had many challenges due to Covid-19 restrictions as per government-gazetted regulations.

With increased media exposure through Independent Media and Sport24’s online platforms, the flagship event has solidified its reputation as a major fixture on the South African sporting calendar.

A full branding solution, which included beach branding, inflatable competition arenas and a viewing tower, ensured the Treble team was crucial in delivering a successful event. This also included the development and management of all new DHL-branded duty and competition kit to all the lifesaving clubs across South Africa.

There was a well-crafted social media and communications content plan engaged with the clubs and lifesavers across all lifesaving platforms, and exclusive coverage in South Africa’s local newspapers and Sport24’s digital platforms, which promoted and showcased the event.

The third year since the reintroduction of surf boat racing, known as the Wimpy Surf Boat Shootout, has grown in popularity, and become one of the spectacular events at the DHL Lifesaving SA Champs. It’s one of the iconic lifesaving events with a rich heritage that has been in the wilderness for many decades, and the unwavering support from Wimpy will only see it growing from strength to strength.

Treble takes great pride in having facilitated in this new, recent partnership with DHL and delivered a professional sports event. The ability to leverage and maximise the various elements that the DHL sponsorship provides is crucial in promoting LSA’s message of water safety and drowning prevention, and we are excited to deliver even more in the future.

Treble MD, Kyle Nel, reiterated Treble’s commitment to DHL Lifesaving South Africa and ensuring this event remains a premier fixture in LSA’s sporting calendar. “We are proud to have staged and facilitated this excellent, world-class sporting event, and ensuring our clients project their objectives accordingly.”

Treble appointed as official DHL Stadium Advertising Sales Service Provider

The Treble Group has been appointed as the official Advertising Sales Service Provider for all advertising inventory at the DHL Stadium in Green Point.

The appointment by the DHL Stadium commercial management sees Treble Group acting as its Service Provider for the sale of its advertising inventory within the world-class stadium – first used for the 2010 FIFA World Cup and the home of DHL Stormers and DHL WP Rugby.

The partnership includes all advertising space in and around the stadium precinct such as: the stadium bowl including suites advertising, the concourse, the platform and outdoor spaces.

The Treble Group will manage all key aspects of advertising space within the stadium precinct and heralds a new chapter in the state-of-art stadium. Commenting on the appointment, Kyle Nel, Treble Group’s MD, said: “We are very excited to partner with the DHL Stadium and look forward to growing their advertising portfolio to one that will be front and centre in the minds of fans in the ground and global TV audiences.”

DHL Stadium Commercial Manager, Gina Woodburn, commented: “We are delighted and confident that our partnership with the Treble Group will be a successful one going forward. We believe Treble will help ensure that this iconic stadium’s brand, situated in the beautiful backdrop of Table Mountain, becomes a mainstay of South African sport and other major global events.”

This appointment forms an integral part of the commercialisation of DHL Stadium.

For any DHL Stadium advertising opportunities, please contact: [email protected]

Vodacom dials in as North and South collide for URC

The bold new world of the United Rugby Championship will fly under the banner of Vodacom following the announcement today that the African communications giant has dialled in as South African title sponsor for the new tournament for the next four years.

The Vodacom United Rugby Championship kicks off on 24 September – when the Emirates Lions take on Zebre in Parma, Italy – as north and south collide in what promises to be an intriguing and spectacular new global rugby competition.

Vodacom continue their long association with top-flight franchise rugby in a new-look competition that will feature 16 teams from five countries, battling it out over 144 matches to reach the eight-team play-offs in a season that will extend over eight months until the final in June.

“The United Rugby Championship heralds an exciting new era for South African rugby that will bring us closer to our friends in the northern hemisphere, and we’re delighted to confirm our long-standing partner, Vodacom, as the title sponsor in the southern hemisphere,” said Jurie Roux, CEO of SA Rugby.

“This is an exciting new venture and promises to deliver international club rugby of the highest standard that will benefit South African rugby in the long run and it was typical of Vodacom’s vision that they didn’t hesitate in taking the opportunity to partner with us.

“We’ve been exposed to club rugby from the north for a while now, but the Vodacom United Rugby Championship is a bold step into a brand-new era of franchise rugby for South Africa, in a competition that will reshape the global game.

“The possibilities for the future reflect a gear shift for rugby in South Africa as well as on the north-south axis. As we’ve seen with the recent British & Irish Lions tour, our teams will be facing some of the best players in the world, testing their skills against some of the strongest club sides and going toe-to-toe with master tacticians on a weekly basis.”


Michelle van Eyden, Head of Sponsorship at Vodacom, said: “Since 1996, when our involvement with Vodacom Super Rugby began, top-flight rugby featuring the best teams with the world’s best players has been ingrained into Vodacom’s DNA.

“As world rugby moved from the amateur to professional era and then into a time of incredible global growth, Vodacom has supported the game’s journey at every step.

“The Vodacom United Rugby Championship is yet another evolution of our proud association with the very best that rugby has to offer, and we look forward to again providing the platform upon which a new era of north-south competition can set a new benchmark in excellence for the game.”

Vodacom announced it would also be using the partnership to promote its support of the South African National Blood Service (SANBS).

“We’re taking this further with the ‘Our Blood is RED’ campaign,” said Van Eyden.

“We’ll be hosting ‘Our Blood is RED’ experiences at each of the South African stadiums during the local Vodacom United Rugby Championship matches for fans to get involved and to drive blood donations.”

The new Vodacom United Rugby Championship will be divided into four pools – a South African Pool, Irish Pool (Leinster, Munster, Ulster, Connacht), Welsh Pool (Ospreys, Cardiff, Scarlets, Dragons) and Scotland-Italy Pool (Benetton, Edinburgh, Zebre, Glasgow).

Each team will play 18 regular season games – nine at home and nine away – and all the sides will face each other at least once during the league phase of the competition, which will include double-rounds of local derbies before the top eight teams qualify for the playoffs.

Martin Anayi, CEO of United Rugby Championship, said: “We have the best European clubs in our league, and they as well as their fans are all very aware that we’re now bringing in the South African teams that basically feed the world champion Springboks.

“They will be bringing their own brand of big players, strong runner and high-intensity rugby and there is tremendous excitement about that.

“We have a team like Leinster who have been European champions so many times, and they were foremost in campaigning for the South African teams to join so that it can challenge them and continue to raise the overall standard.”

SuperSport will broadcast all 144 league matches as well as seven finals matches live, with games played simultaneously scheduled on different channels – either SS Rugby, SS Action or SS Variety 2, ensuring a broad range of coverage.

In addition, SuperSport will have a multi-platform offering with streaming on the DStv app and website to ensure sweeping coverage of all eight games per round of the regular season.

“We have chosen ‘It’s a different league’ as our tagline, which is indeed the case,” said Marc Jury, CEO of SuperSport.

“Adding the Vodacom United Rugby Championship to our broadcast portfolio is a huge statement of intent that reflects our belief in the vibrancy and growth of this event. Our coverage will have the same high standards of production that we see across all SuperSport rugby properties and we’ll have a variety of pundits and experts to ensure the best viewing experience.”

Among the optional new broadcast innovations are pencil cameras in coaches boxes, cameras behind kickers and body cams on water carriers, all offering a different perspective.

Anayi added that Vodacom’s longstanding support of South African rugby would be critical to the growth of the Vodacom United Rugby Championship.

“We want to unite people around rugby like never before and create a version of the game that is inclusive – a game for all,” he said.

“And for this it’s wonderful to have a brand of Vodacom’s standing involved. Vodacom has a strong rugby heritage in South Africa, and it’s made it very easy for us because we don’t have to tell rugby fans in the North about the South African teams.

“They know them well from having watched decades of Vodacom Super Rugby on their televisions. Add in the Springboks’ success in the Rugby World Cup and the recent British & Irish Lions Tour and there is a lot of excitement building. So, Vodacom brings so much to the league and our ability to build the awareness and momentum.”

Marion Vermeulen, SANBS Acting Chief Marketing Officer said: “The SANBS is excited about our partnership with Vodacom during the Vodacom United Rugby Championship, which promises to drive support in numbers from the loyal rugby community.

“Sport remains one of the most established spaces where you find people from across different walks of life coming together to support a shared ambition. We embrace this opportunity and hope to see supporters backing their respective teams, and the greater South African community, by donating blood and contributing towards a collective win through saving lives.”

It’s a bold new era for rugby that will hit South African televisions with an equally bold and exciting broadcast offering from SuperSport.

For any queries regarding Vodacom’s sponsorship of the United Rugby Championship please contact Shelly Samuel ([email protected])

Issued by SA Rugby Communications

HSBC CT Sevens cancelled due to COVID-19

The popular HSBC Cape Town Sevens tournament, which was scheduled to take place from 10-12 December this year, has been called off due to ongoing challenges caused by the COVID-pandemic.

World Rugby and SA Rugby announced on Friday that the Cape Town leg of the HSBC World Rugby Sevens Series, as well as the tournament in Singapore, planned for 29-30 October, have been cancelled.

“We highly regret that we had to cancel the Cape Town Sevens for a second successive season, but unfortunately the situation with the pandemic has made it impossible for us to stage the world-class event we’ve become used to in recent years,” said Jurie Roux, CEO of SA Rugby.

“There were simply too many insurmountable challenges, in the ever-changing environment we are currently operating in, to allow us to predictably plan for an event of this magnitude.

“Due to COVID travel restrictions, several major teams had already indicated that they would not be able to travel to Cape Town in December, which further complicated our planning.

“In conjunction with World Rugby, we had no other choice than to take this very disappointing but necessary decision, with the health and welfare of players, fans and the wider public as top priority. However, we are hard at work to deliver a world-class Rugby World Cup Sevens in September next year.”

On a positive note, a very busy and exciting year is already in the planning stages for 2022, with the HSBC World Rugby Sevens Series, which will be announced later this month, followed by the Commonwealth Games in Birmingham on 29-31 July, and concluding with the Rugby World Cup Sevens in Cape Town on 9-11 September.

Following constructive discussions, it has been agreed that Sydney, Australia and Hamilton, New Zealand, will not be part of the schedule in 2022 due to the ongoing travel and logistical challenges associated with the COVID-19 pandemic in this region. Advanced discussions are ongoing towards replacement hosts for these events in the 2022 Series.

Given the unique circumstances of the pandemic, there will be no relegation from the 2021 Series and the results will not contribute towards seedings for any other future events.

World Rugby Chief Executive Alan Gilpin said: “The Olympic Games in Tokyo once again showcased the very best of rugby sevens to a huge global audience as the sport’s fast-paced, action-packed style thrilled fans watching around the globe.

“We now look ahead to the return of the HSBC World Rugby Sevens Series with the upcoming events in Canada and what promises to be a very busy and exciting year for the sport in 2022 with the Series, which will kick off in Dubai, followed by the Commonwealth Games in Birmingham and climaxing with Rugby World Cup Sevens in Cape Town.

Welcome to the Team

The Treble Group welcomes new Sponsorship Sales Manager, Kelvin Adams, who will be adding his unique skillset to our team with over 10 years of experience in the sales and marketing management space.

Born and raised in Cape Town, Kelvin has a long-standing love for sport, which is one of the reasons why he was excited to join the Treble Team. That love for sport was cemented as a youngster who immersed himself in the world of Formula One and playing cricket and football.

A devoted husband, and father to his daughters, Kelvin cut his teeth in the Sponsorship Sales space before joining the Heart FM team as their Key Account Manager. His path led to media powerhouse, Primedia, where he fulfilled his role as Account Manager with aplomb.

Blending a vast knowledge of sport with his Advertising, Sales and Sponsorship expertise, Kelvin will be an asset to our team as we look forward to new beginnings in the South African sporting landscape.

The Treble Group team wishes Kelvin all the very best as settles in at our offices in Newlands.

To learn more about our Sponsorship Opportunities click here.

Countdown to SA Champs begins

South Africa’s Lifesaving clubs are busy preparing for the coming warmer months with nipper training kicking off next weekend, while new lifeguards are qualifying, and retests are underway so that lifeguards are adequately prepared to fulfil their duties.

Lifesaving athletes have also been preparing hard during the cold winter for the DHL Lifesaving SA National Championships, which will be held for the first time since 2019 due to the Covid pandemic cancelling the various 2020 events.

As we begin the one-month countdown to one of our favourite sporting events, the Treble Team is looking forward to the highly anticipated DHL Lifesaving SA National Championships at the beginning of October (2-9th) in Gqberha – the home of action and adventure sports that showcases the very best of South Africa’s lifesaving talent.

As the exclusive commercial and marketing agency to Lifesaving South Africa, the Treble Group has worked tirelessly with the relevant authorities in the build-up to ensure the ‘Olympics’ of the lifesaving community goes ahead with strict Covid protocols and regulations due to the Covid-19 pandemic. It’s an event that is close to our hearts and we look forward to delivering a world-class event where lifesaving’s finest talent will be able to compete nationally against their rival clubs.

The Launch of Treble 99 NPC is Upon Us   

To our valued partners, clients and friends, it is with immense pride that the Treble Group announces that it has established a Non-Profit Company (NPC) called Treble99 NPC. This has been years in the making and the desire to uplift previously disadvantaged communities in South Africa has always been at the forefront of the Treble Group’s vision. 

Over the past few years, the Treble Group has received (and continues to receive) numerous requests from clients to identify and create Corporate Social Responsibility (CSR) initiatives for inclusion in their brand activation programmes. While the Treble Group team actively assisted and delivered in this regard and has already worked with many worthwhile causes of varying scales, it identified that several initiatives and sports organisations did not have established structures in place to receive funding, manage, and market their CSR initiatives. 

The Treble Group aims to harness all its expertise and experience to deliver holistic and professionally run CSR solutions via Treble 99 NPC. Therefore, Treble99 NPC has been registered as a NPC with Public Benefit Organisation (PBO) status that is focused on developing bespoke initiatives and supporting existing CSR projects that empowers communities through sport. 

Treble99 NPC can act as an implementation solution to our partners in the promotion of sport and recreation by delivering all their CSR projects. As a registered NPC with PBO status, Treble 99 NPC is legally authorised to provide Section 18a tax certificates for any donation made to the company. 

With the leadership, structures, vision, and operational team in place, Treble99 NPC is ready to go to market to secure partners in this venture and assist in developing focused and sustainable development projects, aligned with clear governance, developmental and marketing objectives. 

If you would like further information, or to contribute to Treble 99 NPC, please contact Louise Otter (Treble99 NPC Project Lead) 

Mobile: 082 906 9093  |  Email: [email protected] 

DHL Partners with Lifesaving South Africa

DHL Express, the world’s leading international express services provider, announced their exciting new title partnership with Lifesaving South Africa (LSA) earlier on Thursday.

Treble is thrilled to have facilitated this new partnership between LSA and DHL, which will see an elevated commitment to keeping South Africa’s beaches, swimming pools and inland waterways safe.

The partnership will cover three key areas, including Primary Partner to LSA’s voluntary duty lifeguards, Naming Rights to the National Championships and Presenting Partner rights for the national Watersmart water safety programme.

Treble’s valued relationship with LSA, as their exclusive commercial and marketing agency for several years, has seen immense growth within LSA’s voluntary community, while also taking LSA’s annual sporting event, the Lifesaving South Africa National Championships to greater heights.

DHL is no stranger to the greater lifesaving community, having sponsored Surf Lifesaving Australia and Surf Lifesaving New Zealand since 2003, where they feature prominently on the beaches, while working closely with them to deliver on their water safety objectives.

DHL Express’ VP Marketing for Sub Saharan Africa, Megan Collinicos, is excited by the prospect of this new partnership. “We are particularly delighted to be partnering with LSA, as this is a unique opportunity to demonstrate our organisational purpose of Connecting People & Improving Lives. DHL recognises the importance of LSA’s mission to save lives and build better communities, and we look forward to playing our part in delivering water safety for all,” Collinicos said.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety across all communities in South Africa. Every year, LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

DHL’s investment into LSA’s Watersmart Programme will ensure the drowning prevention programme reaches over 400 schools per annum while creating employment for 50 facilitator lifeguards. DHL will also be delivering an innovative Watersmart digital hub that will increase the reach dramatically, to ensure that the messaging of water safety is delivered to all.

The partnership will see DHL featured prominently on beaches, at swimming pools and inland waterways across South Africa, and over 4000 lifeguards across 86 clubs will receive new DHL LSA duty kit. All Lifesaving clubs will also receive duty area equipment including “Lifeguards on Duty” banners and for the beach clubs, new “Swim between the flags” patrol equipment to demarcate the safe swim zones on the beach.