May is always a special month on the Treble Group calendar and we are proud to have managed and delivered yet another successful Discovery East Coast Radio Big Walk.
Partnering with Discovery and East Coast Radio, we united 30 000 people on Durban’s picturesque promenade. Family, friends and colleagues of all ages, backgrounds, fitness levels basked in beautiful weather in what was another unforgettable experience.
As official event organisers, Treble worked tirelessly to maintain a high standard of planning throughout to ensure all operations functioned optimally.
A key part of the Big Walk experience is staging a fun, highly interactive event that showcases the beauty of Durban and its people. This year walkers were asked to #WalkToTheBeat – and they certainly did!
We worked seamlessly with our partners to deliver an intricate branding and staging solution, beginning at uShaka Marine World, where participants started their walk with live entertainment and a distinct vibe of unity.
We continued the experience by ensuring our entrants remained hydrated, while being mindful of our precious planet by making sure that all recyclable items such as plastic were picked up along the route during and after the event.
The finish line was, as always, at the majestic Moses Mabhida Stadium, which enhanced the walkers’ feeling of community. We then welcomed participants into People’s Park to celebrate their finish, with a variety of food and beverage options (starting with an ice-cold, complimentary aQuellé) and live entertainment by East Coast Radio and Virgin Active.
This year we had some new and exciting activations with Vodacom and Tiger Wheel & Tire showing why they lead the pack in the South African branding landscape. We also managed the corporate hospitality solution with great aplomb, giving companies and organisations their own exclusive areas to unwind and cool down after their team-building experience.
Treble is honoured to be part of Durban’s biggest mass participation event, and to be in partnership with East Coast Radio and Discovery. These two industry leaders are a privilege to work with and make the event unforgettable one for us. We would also like to thank the event sponsors: aQuellé, Tiger Wheel & Tyre, Daily News, Smith & Nephew and Rotary International.
We are already looking forward to 2020!