Our Next Challenge Awaits

As the green and gold glitter settles after the Springboks’ RWC triumph in Japan, the Treble team are busy underway ensuring that the Cape Town leg of the 2019-20 HSBC World Sevens Series will be the best one ever.

It’s exactly one month till we deliver another world-class food & beverage solution, and it’s the final stretch of 2019 for our talented and dedicated team. It’s been an event-filled year, but this one is always close to Treble’s hearts.

The beautiful Mother City will once again welcome the finest Sevens players in the world. But what makes this edition so special is that it’ll be the first time that the world’s top Women in the Sevens arena compete in their own competition.

The ladies’ competition will run alongside selected legs of the 2019-20 HSBC World Sevens Series, with the jewel in the crown coming in the form of the Tokyo 2020 Olympic Games.

Supporters from across the globe will be in their element in the glorious December sun at the majestic Cape Town Stadium, which is one of the Mother City’s iconic treasures and was shortlisted for the Event of the Year Award during the Stadium Business Summit, which took place in the United Kingdom earlier this year.

The award nomination recognised the host venue and the venue’s management/operational team for delivering an excellent event. The Cape Town Sevens was also been named Best Live Sports Experience in South Africa at the Discovery Sport Industry Awards for the past two years.

Treble Group is honoured to be part of this world-class event. Our operations team successfully delivered an unmatched food and beverage solution for the fourth year in a row in 2018, catering for over 100 000 rugby supporters and 2019 promises to be the best one yet.

Special Moment for Treble

Humbled and over-awed was the reaction of Springbok captain Siya Kolisi when he walked out of customs to a united South Africa, where thousands of Springbok supporters were there to welcome their heroes at OR Tambo International Airport in Johannesburg on Tuesday evening.

Kolisi and South Africa’s Director of Rugby, Rassie Erasmus, whose flight via Sydney was delayed by a few hours, walked through the main arrivals hall, which erupted with thunderous cheers when the Bok captain walked through the doors carrying the Webb Ellis Cup.

This is only the beginning of what will be reminiscent of scenes in 1995 and 2007. Treble worked closely together with SA Rugby to successfully organise the Trophy Tour after Jake White and John Smit brought the Webb Ellis Cup following the Boks’ 15-6 win over England in Paris.

It’s our time again, and once again Treble has been tasked with ensuring that millions of South Africans get to see their heroes parade world rugby’s greatest prize. The planning of this project is mammoth and there is very little time to waste. But Treble’s experienced team will strive to ensure that South Africa shares this special moment with their heroes

No rugby team on the planet can eclipse the unification and nation-building that this little golden cup brings to South Africa. Treble has had first-hand experience of this for the entire duration of the tournament.

Treble’s management of Boktowns across the country, and through one of our valued accounts, namely the Springbok Supporters Club, we have seen South Africans from all walks of life unite. The Springbok Supporters Club is owned by South African Rugby Union (SARU) (51 percent) and Treble (49 percent).

Springbok Supporters’ Club account manager, Carmen Taylor, has been overawed by the power of rugby to unite all South Africans. “The Springboks have raised the hopes of a nation and united South Africans globally. We stand proudly behind the Boks and throughout the Rugby World Cup the Springbok Supporters Club has been in the front row rallying the support of the fans.

“With eleven official Boktown venues, Treble has seen thousands of Springbok fans gather to watch the games on the big screens. The atmosphere at Boktowns has been electrifying and we continue to drive the passion of the fans as we celebrate with the Boks on their victory parade.

The trophy tour kicks off in Gauteng on Thursday, 7 November, with the Bok bus travelling through parts of Pretoria, Johannesburg and Soweto.

On Friday (8 November) the Boks will be in Durban, followed by stops in East London (Saturday 9 November), Port Elizabeth (Sunday 10 November) and Cape Town (Monday 11 November).

Castle Lager joins Boktown

Treble is happy to announce that legendary South African beer brand, Castle Lager, who’ve stood the test of time since 1895, has come on board as a Boktown sponsor.

Treble’s valued relationship with AB InBev has seen them work together with great synergy and passion in the local rugby landscape for many years. With the Springboks off to Japan later this year, the rugby space globally will be a hive of activity.

Treble MD. Kyle Nel, is delighted to have a proudly South African brand on board and is encouraged by the growing excitement in the local rugby landscape in the coming months. “As one of our longstanding partners, we value our relationship with AB InBev and we are happy to have a passionate, true South African brand such as Castle Lager aligned with Boktown,” says Nel.

“We have enjoyed working with this famous brand in the rugby environment, particularly the Castle Lawns during Vodacom Super Rugby at DHL Newlands and the HSBC World Rugby Seven Series at the Cape Town Stadium, and we look forward to building on that relationship in what is a very important year for South African rugby.”

South Africans are known for loving their sport and nothing brings fans together than the Springboks and Castle Lager – as their tagline says: ‘It all comes together with a Castle’.

Castle Lager joining Boktown as a sponsor coincides with the release of a unique Castle Lager SA supporters jersey. The legendary beer brand believes in the unifying power of sport to harness the collective spirit of our diversity. That’s why they are proud to bring you one jersey that represents our iconic sporting moments, made from those moments’ iconic jerseys. Finally, one jersey that unites us all, a true symbol of our spirit across all teams. One Nation. One jersey. One Beer.

AB InBev Head of Sponsorships, Gregg Fry comments, “As proud sponsors of the Springboks, Castle Lager recognises the importance of supporting our boys in green and gold. For this reason Castle Lager is particularly excited to be partnering with Boktown as it allows the brand to share the passion we have for rugby and the Springboks with the fans.

“Castle Lager, South Africa’s patriotic beer brand invites fans to come together as one to the best fan viewing experience to show their support.”

Treble Walked To The Beat in Durban

May is always a special month on the Treble Group calendar and we are proud to have managed and delivered yet another successful Discovery East Coast Radio Big Walk.

Partnering with Discovery and East Coast Radio, we united 30 000 people on Durban’s picturesque promenade. Family, friends and colleagues of all ages, backgrounds, fitness levels basked in beautiful weather in what was another unforgettable experience.

As official event organisers, Treble worked tirelessly to maintain a high standard of planning throughout to ensure all operations functioned optimally.

A key part of the Big Walk experience is staging a fun, highly interactive event that showcases the beauty of Durban and its people. This year walkers were asked to #WalkToTheBeat – and they certainly did!

We worked seamlessly with our partners to deliver an intricate branding and staging solution, beginning at uShaka Marine World, where participants started their walk with live entertainment and a distinct vibe of unity.

We continued the experience by ensuring our entrants remained hydrated, while being mindful of our precious planet by making sure that all recyclable items such as plastic were picked up along the route during and after the event.

The finish line was, as always, at the majestic Moses Mabhida Stadium, which enhanced the walkers’ feeling of community. We then welcomed participants into People’s Park to celebrate their finish, with a variety of food and beverage options (starting with an ice-cold, complimentary aQuellé) and live entertainment by East Coast Radio and Virgin Active.

This year we had some new and exciting activations with Vodacom and Tiger Wheel & Tire showing why they lead the pack in the South African branding landscape. We also managed the corporate hospitality solution with great aplomb, giving companies and organisations their own exclusive areas to unwind and cool down after their team-building experience.

Treble is honoured to be part of Durban’s biggest mass participation event, and to be in partnership with East Coast Radio and Discovery. These two industry leaders are a privilege to work with and make the event unforgettable one for us. We would also like to thank the event sponsors: aQuellé, Tiger Wheel & Tyre, Daily News, Smith & Nephew and Rotary International.

We are already looking forward to 2020!

 

Busy Month for Treble

It was a busy month for the Treble Group as the annual General Tire Lifesaving South Africa National Club Championships took place at Kings Beach for the second year running in Port Elizabeth during late-March.

The event, which has seen some encouraging changes over the past few years, brings together 1 700 athletes from more than 40 clubs and saw them compete in 528 events over seven days to make it the biggest competitive carnival of its kind in the history of South African lifesaving.

As the exclusive commercial and marketing agency to Lifesaving South Africa, while also being the brand activation agency for title sponsors, General Tire SA, Treble worked tirelessly to deliver a world-class event that has a strong family-orientated element. And with Wimpy South Africa joining this year’s event as associate sponsor, Lifesaving South Africa has added even more value to the competitors and fans.

With increased media exposure through Independent Media and Sport24’s online platform, the flagship event has become a major fixture on the South African sporting calendar. Treble’s senior account manager for Lifesaving South Africa, Carmen Taylor, has the seen the annual event go from strength to strength in just a couple of years and is encouraged by its growth.

“Watching the growth of this prestigious event has been a pleasure to witness. Lifesaving South Africa is a voluntary institution built on community and family sharing in a healthy and outdoor lifestyle. The competitive spirit matches the goodwill and sportsmanship that resonates during the championships. Having Wimpy SA on board, has enhanced these values going forward.

“What’s also been encouraging to see is how successful the centralisation of the entire event has been. Last year saw Lifesaving South Africa and General Tire South Africa initiate the very first consolidation of the full spectrum of its national championship events into one extended platform in Port Elizabeth, with the Pool events held at Newton Park and the Surf events at King’s Beach.

“This has been a masterstroke in ensuring competitors [and families] all participate under one event. Nippers, Juniors and Seniors, plus the Pool event, compete in a single competition structure, making the organisation and logistics behind the scenes a streamlined exercise that fulfills every aspect of Lifesaving South Africa’s vision.”

The second year since the reintroduction of surf boat racing, known as the Surf Boat Shootout, has become one of the more popular and spectacular events at the General Tire Lifesaving South Africa National Club Championships. It’s one of the iconic lifesaving events with a rich heritage that has been in the wilderness for many decades.

The surf boat race involves a five-person team and an eight-metre fibreglass oar-driven surf boat. Four members of the team (rowers or crew) row and one member steers the boat (sweep). The crew rows out through the break and around a buoy approximately 500-metres out to sea and returns to the beach.

Surf boat veteran of over 30 years and the 2019 Shootout winning captain, Dave Clements, has been overawed by the interest in the event and is happy to see its regeneration.

“Last Champs was a new era in surf-boating. Thanks to Treble, it was the first time in many decades that we had any form of TV and media coverage, and prize money. Besides that, the coverage on SuperSport was priceless for the sport. The whole lead-up and execution of the event sparked new interest among all the top clubs across SA and we look forward to the coming years.”

 

Wimpy partners with Lifesaving South Africa to save lives

Treble Group is happy to announce Wimpy as a new national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy identified the opportunity to partner with LSA to assist the lifesaving community to save lives.

Treble is proud to have facilitated the sponsorship between LSA and Wimpy. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength. “I am very excited about this relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.”

“Wimpy epitomises these values by focusing on bringing families together while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. I wish both LSA and Wimpy every success in this new and exciting venture,” added Nel.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

“As a first-time sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. As a brand that’s centred around family and creating moments worth sharing, Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.

The sponsorship deal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa. “It is really fantastic that Wimpy has chosen to partner with LSA to save lives and prevent drowning. This partnership serves as an acknowledgement of the selfless work done by our volunteer lifeguards and will assist with improving the service currently provided. The sponsorship also means we will be able to reach more learners with our school Watersmart programme, which is vital if we want to reduce drowning in South Africa,” said Dylan Tommy, LSA President.

Wimpy has come on board in their first year to support LSA across their three main areas of operations:

  1. Associate Partner to LSA Duty Squads
  2. Associate Partner to the South African Lifesaving Championships
  3. Presenting Partner to LSA Schools Watersmart Programme

In addition, Wimpy has identified regional areas where retail stores will support the local lifesaving club members on a local level.

Lifesaving South Africa welcomes Wimpy; a well-loved family brand that shares our passion for water safety to keep communities in South Africa safe.

Another Treble Masterclass

Treble Group’s Senior Account Manager, Louise Otter, provided yet another masterclass in managing the DHL account for Treble by producing a world-class three-day event fit for royalty. Well done to Louise, whose meticulous planning and strategy ensured a brilliant end result for both Treble and DHL.

The DHL Express Employee of the Year 2018 took place in Cape Town from the 19-21 February, culminating in a glittering, red-carpet Awards Event, which DHL goes to great lengths to show how much they value their top employees in Sub-Saharan Africa.

The valued employees enjoy a variety of activities during their visit, which includes a three-night stay at the Luxurious Westin in Cape Town’s CBD area, and they get to savour some of the most sought-after venues in Cape Town. While the powerboating activity was a huge hit, one of the more poignant outings was a visit to Robben Island to honour Nelson Mandela’s memory.

The Treble team are proud to be a part of this event. Here is a sneak peak at what the DHL Express employees from 42 Sub-Saharan African countries did to celebrate their 2018 achievements. We are really honoured to be associated with DHL, and to deliver world-class activations together.

 

 

 

Treble Group counting down the days

The DHL Stormers’ 2019 season is almost upon us and Treble Group is once again looking forward to keeping the DHL Newlands faithful entertained while they watch their beloved boys in blue taking on the best the southern hemisphere has to offer.

DHL Newlands is not only the home of DHL WP Rugby, it’s home to where the Treble Group provide a world-class service and solution for the most loyal fans in Vodacom Super Rugby.

Look forward to more innovative DHL activations on our famed Castle Lawns and the exciting on-field half-time DHL Cannonball Challenge, which is always a hit with the DHL Newlands faithful.

The DHL Stormers played three warm-up games in preparation for the 2019 Vodacom Super Rugby season.

Apart from their 33-28 win over the Vodacom Bulls at Cape Town Stadium on SuperHero Sunday, the DHL Stormers beat a Combined Club XV at False Bay Rugby club before a 87-5 drubbing over the Boland Cavaliers in Wellington.

Treble Group wishes the DHL Stormers all the best for the Vodacom Super Rugby opener against the Vodacom Bulls at Loftus Versfeld and we look forward to delivering a world-class fan experience for the season-opening fixture at DHL Newlands as we welcome the Emirates Lions in a clash that’s sure to bring the fans flocking to the home of the DHL Stormers.

 

The popular half-time DHL Cannonball Challenge

Welcome to the Team

Treble Group welcomes new Communications Coordinator, Alasdair Fraser, who will be managing the communications across Treble and its clients’ social media and online platforms.

Born and raised in Cape Town, Alasdair grew up close to Newlands rugby and cricket grounds, which cemented his love for sport. He travelled the world, experiencing major sports events, while working in the UK and Germany.

He later furthered his studies at the University of Cape Town, majoring in Print Journalism Production. Blending a vast knowledge of sport with his media expertise, Alasdair joined from Highbury Media where he worked on their premium sports titles and was the Managing Editor of SoccerClub – SA’s leading subscriber-based monthly.

We would like to wish him all the best as he joins the Treble Group team.

Treble shines at the Cape Town Sevens

Treble Group delivered another world-class food & beverage solution at the Cape Town leg of the 2018-19 HSBC World Sevens Series.

The Mother City welcomed the finest sevens players in the world as supporters from across the globe basked in the December sun at the majestic Cape Town Stadium.

The Blitzboks were silenced by a rampant Fiji outfit who were a man down with the scores deadlocked at 12-12 and even the colourful jerseys, which marked the 100th anniversary of the birth of former President Nelson Mandela, could not stop the Islanders’ juggernaut.

South Africa went on to clinch third place, though, with a hard-fought 10-5 win over the old enemy, New Zealand, to give the colourful stream of Blitzboks fans some consolation.

Treble Group is extremely honoured to have been part of this world-class event. Our operations team once again successfully delivered an unmatched food and beverage solution for the fourth year in a row, catering for over 100 000 rugby supporters.

Fifteen bars, 19 food stalls and food trucks manned by our energetic ground staff made sure that everyone at the Cape Town Stadium remained satisfied and hydrated with a wide range of local food and drink options.

We continue our valued partnership with South Africa’s top brewmasters, SAB, to deliver rugby’s staple refreshment at Cape Town 7s. As always, SAB dominated with multiple watering holes, keeping fans topped up with their favourite brew. Our operations team mapped out the logistics with precision, ensuring there was a welcomed lack of long queues.

Treble Group facilitate all of DHL’s various installations. With DHL being the official global logistics partner of the HSBC World Sevens Series, Treble Group provided all the solutions and activate any DHL-related services – including the interactive DHL Fan Zone, which is a highlight for fans at the Cape Town leg of the HSBC World Sevens Series.

Our communications team captured the best-dressed fans who have become the mainstay of Saturday’s festival atmosphere. Our team, the official agency for the Springbok Supporters’ Club media and communications, kept our passionate rugby fans who could not attend up-to-date with the Cape Town 7s vibe.

We are thankful for working with industry greats such as SA Breweries, Spur, Peninsula Beverages, Monster, Kauai and Vida e Caffe as well as the numerous popular food kiosk and food truck providers. We are also exceedingly grateful to SA Rugby for partnering with us at this world-class event and we look forward to counting down to December 2019.