Johannesburg – Lifesaving South Africa walked away with the prestigious title of Federation of the Year at the 2017 SA Sport Awards on November 12, 2017. Treble Group is extremely proud of LSA’s accomplishment and of what the hard work that our partnership has achieved.
LSA has been the national association for lifesaving and lifesaving sport since 1913, and has saved over 120,000 people from drowning in that time. Today, they are leading the fight against drowning with over 7,000 volunteer lifeguard patrolling beaches, lakes and pools across South Africa.
In December 2016, Treble began their exciting journey as the exclusive commercial and marketing partner to LSA by igniting General Tire’s sponsorship of the organisation. General Tire, a brand of Continental Tyre SA, has agreed to an initial three-year commitment to LSA with an initial budget of R5.2 million. As LSA’s primary sponsor, General Tire has assisted lifesaving clubs and members with duty kit and duty area equipment. General Tire has committed a media investment to elevate the profile of the organisation as well as the sport in South Africa. The media exposure delivered by Treble and General Tire has helped the sport of lifesaving to grow and compete with other national sporting codes.
Treble has also been integral in confirming HSH Princess Charlene of Monaco as Patron to Lifesaving South Africa and the initiation of an ongoing partnership with the Princess Charlene of Monaco Foundation SA. The partnership launched with a donation of 200 rescue craft to LSA, worth R2 million. Her involvement has added another dimension to a significant year for LSA.
In 2017, General Tire and LSA launched an active education program aimed at decreasing drowning-related tragedies among children and adults. The Watersmart programme is a classroom-based, educational water safety program developed to complement the current Grade 4 Life Orientation curriculum. The program, presented by LSA Watersmart facilitators, was delivered free-of-charge to 80 schools nationwide, reaching over 12,000 learners in its first year.
Treble has truly enjoyed the journey with Lifesaving South Africa so far. Congratulations to LSA on winning Federation of the Year. You truly deserve it and we are proud to have worked with you, General Tire and HSH Princess Charlene to showcase what you are made of! We look forward to creating many more memories like these in the future.
Watch LSA President, Dylan Tommy in an interview with Sport Federation TV, talking about what Treble has delivered this year: https://youtu.be/6siCQb29ZcA?t=632
For more information on Treble’s involvement with LSA, visit: https://www.treblegroup.com/tag/lifesaving-south-africa/