In the build up to the 2015 Rugby World Cup, the Treble Group are helping DHL Express to pioneer a unique journey throughout Africa, driving 3 Land Rovers through 45 countries over 45 weeks. The aim of this project is to deliver rugby to Africa and Africa to the rugby world and uniting the fans as one.
In each country, the team has spread the love of the game through activations such as rugby clinics and rugby fun days with around 200 to 400 adults and children in attendance.
With 26 activations completed in 26 African countries, we’ve enabled hundreds of children to experience the game first hand and have fun whilst learning valuable life skills.
This week the ball leads the DHL Express team and Louise Otter, our Treble Group representative, to destination 26 – Togo. Togo is, as Louise describes, “a cute, calm, and HOT country!” It is a small country sandwiched between Benin and Ghana, made up of a long beach with beautiful palm trees (planted by DHL!), a colourful culture of people who love to be outdoors, large buildings dotted around the city and a somewhat peaceful environment with not much traffic.
We wish the team all the best as they then head for Benin. Good luck and continue to inspire and unite.
The team have kept us updated on their whereabouts via the DHL Africa Facebook page and have captured the cultures, traditions, magnificent landscapes and rugby activations through their amazing video diaries on their YouTube channel.
Follow this incredible and ambitious journey via their platforms and feel a part of the great African adventure!