We’ve learnt that if we can provide a nexus between our passionate fans and their sporting heroes, we can deliver a marketing platform for brands. So we used this insight to develop platforms for marketers, such as Springbok Supporters’ Club and Western Province Rugby’s Club Newlands. These marketing platforms combine direct communications, unique experiences and broad-based events. We connect supporters with their teams and associate brands a channel through which to grow their following.

Springbok Supporters' Club War Room
The Springbok Supporters' Club War Room gives sponsors the unique opportunity to engage with Springbok coaches and players.
Club Newlands DHL Stormers Kick-Off Party
The Club Newlands faithful are the first to meet the new team face-to-face at the DHL Stormers Kick-Off Party.

These unique, money-can’t-buy solutions in turn translate into real results for sponsors and enables our clients to achieve the outcomes they want and to speak to the target audience they want.  These platforms also enable us to provide clients with a number of additional opportunities, including client services, asset activation and rights management, marketing and communications, and delivering unique products and experiences.

We connect fans with teams and sponsors by mean of various mechanisms:

  • Social media, exclusive websites & bulk email
  • Player meets and greets & appearances at events
  • War Rooms
  • Captain’s Run
  • Flag Bearers
  • Supporters’ Club Golf Days
  • Club Newlands Sleepover
  • Boktown (Official Springbok Supporters’ Fan Park)
Boktown Silverstar Dome
Boktown is the pride and joy of the Springbok Supporters' Club and the fans' game away from the game!